Pursuing a career in the music industry at this time means you either have to join a popular singing competition like The Voice or American Idol or go viral on TikTok, Facebook, and other social media platforms. If you think about it, it’s somehow better than waiting for a record label to accept your music just like the old times. In fact, many popular music artists had their spots in the limelight because of the two ways I’ve mentioned above, like Justin Bieber, Kelly Clarkson, Doja Cat, Tori Kelly, and many more.
So if you are an aspiring music artist who wants to make a name for yourself but doesn’t have a lot of connection or budget to do so, no problem. As long as you have a reliable internet service provider, a capable device, and a lot of determination, you have a chance. Let’s talk more about that below.
- Work on your personal brand across social media platforms.
Your social media account will be the first place your fans will go to if they find you interesting. So it’s important to apply consistent branding across your pages/accounts. Pay attention to the username you’ll use, and make sure it’s easy to remember. As simple as using your stage name will do, so that whenever someone looks you up online, your profile will appear easily. Also make sure to state what kind of music artist you are.
- Make sure to post on your social media accounts consistently.
If you do some research on social media marketing, you will learn that one of the most important ways to increase engagement, get more followers, boost online presence, and eventually and hopefully, become viral. You can diversify your posts — it could be just a simple update on what you’re working on, behind-the-scene updates, teasers, or a short update about your personal life.
If you’ve ever watched a show or movie about social media, influencers, and stuff like that while TV streaming, you’ll know how clout-chasing works. While the term “clout-chasing” can have a negative connotation, it’s essentially about staying relevant and visible to your audience. For instance, if you’re releasing a new song, create a buzz by posting teasers leading up to the launch—short clips, lyric hints, or even countdown posts.
- Take the hashtags seriously.
Hashtags might not look that aesthetic for your posts, but they can actually affect how far your content reaches on social media. Just make sure your hashtags are related to your content. This means your content could end up in front of people actively searching for new music or trending songs. Overloading your posts with unrelated or random hashtags might look spammy and hurt your credibility.
- Go live once in a while.
Once you have enough following base, make sure to go live on Facebook, Instagram, and TikTok at least once or twice a week. When doing this, you really need to have a fast and stable internet connection like what Metronet offers. This is because if you lag or disconnect while on live, your watchers/followers might lose interest if that often happens. Instead of having fun and getting to know you more as an artist, they might just feel frustrated because they can’t watch you.
The Bottom Line
The online world has a lot to offer for aspiring music artists. It levels the playing field for all those who want to be heard. However, you have to learn how to use the internet to your advantage. Just stay focused and motivated, and keep an eye out for new trends that are happening. Make sure you stay inside the trend so you stay relevant. Good luck, and I hope you get that viral hit one day!
